Our strategy
Building the European Leader in Underground Infrastructure Maintenance
Norva24’s strategy is built on a clear ambition: to be the largest and most profitable Underground Infrastructure Maintenance (UIM) company in Europe, and the industry benchmark for quality, reliability, and sustainability. We exist to ensure clean, safe, and healthy societies by taking care of the critical infrastructure that communities and businesses depend on every day .
We pursue this ambition through our strategy. It defines how we grow, how we operate, and how we build a strong, high‑performing organization across all markets.
Vision and Mission
Our vision is to be the largest and most profitable UIM company in Europe – and the one customers, partners, and peers look to as the standard for quality and reliability .
Our mission is to ensure clean, safe, and healthy societies through sustainable infrastructure services. We do this by delivering reliable, efficient, and environmentally responsible services – every day, in every market where we operate.
How We Create Long-Term Value
Our strategy is shaped around three core strategic themes that guide everything we do: People, Excellence, and Growth. Together, they define how we build a strong company that delivers consistent value to customers, employees, and shareholders.
People – The Foundation of Our Performance
Our business runs on people. When the right people are in the right roles, performance improves, safety increases, and customers receive better service. We invest continuously in skills development, leadership, and a strong work environment where people are trusted, supported, and expected to perform.
We focus on:
- Attracting and retaining skilled professionals who share our values
- Developing leaders who take responsibility, build trust, and drive performance
- Creating a safe, inclusive, and motivating work environment
By building strong teams and a performance‑driven culture, we ensure that Norva24 remains a great place to work – and a reliable partner for our customers.
Excellence – Operational Strength at Scale
Operational excellence is at the core of our strategy. We combine strong local expertise with shared ways of working across the Group to deliver high quality, efficient operations in every market.
Our approach is built on:
- Standardized best‑practice processes that reduce waste and improve quality
- Smart use of data and digital tools to support planning, execution, and decision‑making
- Efficient utilization of our fleet, people, and equipment
By harmonizing core operations across countries and branches, we unlock the full potential of Norva24’s scale. This enables higher productivity, lower costs, and more consistent service delivery for our customers.
Growth – Focused, Profitable, and Disciplined
Growth is a key driver of our strategy. We grow by strengthening our position in existing markets, entering new geographies, and executing disciplined acquisitions within our core business areas.
Our growth strategy is based on:
- A strong focus on core UIM services such as emptying services, pipe services, and pressure washing
- Increasing density in existing markets to improve efficiency and profitability
- A structured and proven approach to mergers and acquisitions, ensuring fast integration and value creation
We grow organically by improving performance, expanding customer relationships, and developing new services. In parallel, we use acquisitions to build scale, enter new markets, and strengthen our competitive position.
Sustainability and Responsibility
Sustainability is an integral part of Norva24’s strategy. Our services contribute directly to safer environments, cleaner cities, and resilient infrastructure. We work continuously to reduce environmental impact, improve safety, and promote ethical business practices across the value chain.
Our sustainability focus includes:
- Health, safety, and well‑being for employees and partners
- Reduced emissions and more efficient use of resources
- Responsible sourcing and ethical business conduct
Our work supports the availability and sustainable management of sanitation infrastructure, aligning with the UN Sustainable Development Goals.
A Strong Foundation Built on Values
Norva24 is guided by clear values that shape how we work and how we do business. Trust and passion are at the heart of our culture – reflected in our commitment to quality, collaboration, and accountability.
These values help us act consistently across markets, build long‑term relationships, and deliver on our promises.
Looking Ahead
Our strategy provides a clear direction for the years ahead. By combining strong people, operational excellence, and focused growth, we are building a resilient, scalable, and profitable company – ready to set the standard for Underground Infrastructure Maintenance in Europe.
